About
Who we are
We equip farmers, land managers, foresters, and ESG teams with the intelligence to understand, track, and improve the health of their land.
How can we restore nature if we don't know how healthy it is or why?
EcoIntel addresses a critical gap for farmers, foresters, estate managers and land owners wanting to work in nature-positive and carbon-positive ways — whether that work is called regenerative, agroecological, organic, biodynamic, nature-based, conservation, restorative or rewilding.
Despite dedicated global efforts, land health continues declining. We were founded on the recognition that regeneration efforts aren't progressing rapidly enough because we lack the intelligence infrastructure to understand land health status, its trajectory, and the most direct path to better outcomes.
Our mission
To put diagnostic-grade ecological intelligence in the hands of everyone responsible for land — not snapshots or single metrics, but a living read on how each field is functioning, where it's heading, and the most direct route to better. We exist to turn the will to regenerate into measurable, provable progress.
Our vision
A world where every piece of land is understood, managed well, and handed on in better health than we found it.
Our values
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Intelligence
Data-driven inquiry. We explain what the data actually shows, not what people want to hear. We build tools that reveal how systems function across time — not snapshots, not single metrics.
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Transformation
Insights that connect to action. A score without a roadmap is just a number. We help users understand not just where their land stands, but what better looks like and the most direct route to get there.
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Stewardship
Long-term perspective. Land is inherited and passed on; the decisions made today shape what future generations inherit. Precision over noise. Long-term health over short-term gains.
Founders
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Marcus Link
Founder & CTO
LinkedInSerial entrepreneur. Pattern seeker. Systems builder. Writer.
Exploring the edge where ecology, data and meaning meet.
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A serial entrepreneur, systems-builder and writer whose work has moved steadily from technology toward the land. Marcus built ventures across technology (windpower and biotech) before a pull toward more purposeful work drew him into food and farming.
He built the operations and software behind Riverford's meat-box scheme, which he scaled from five boxes to five thousand per week. He also helped create the MSc in Researching Agroecology at Crossfields Institute.
In 2020 he co-authored, with economist Tony Greenham, the Food, Farming & Countryside Commission report Farming Smarter: The case for agroecological enterprise, which makes the case that understanding ecosystems better lets farmers work smarter, not harder, and more profitably, and calls for 'more robust methods to measure and quantify ecologically meaningful outcomes', exactly the robust ecological measurement that EcoIntel now exists to provide.
He went on to co-found and co-lead New Foundation Farms, a regenerative-agriculture venture that raised £1.2m before winding down in 2025, during which time he consolidated the regenerative-agriculture knowledge base that now powers the diagnostic intelligence behind EcoIntel.
Marcus studied philosophy, religious studies and business with a focus on start-up venture management. He is a Fellow of the RSA.
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Mark Drewell
Founder, CEO & Chairman
LinkedInDeep-change visionary and systems entrepreneur.
Long-time advocate for transformational change in how business engages with the planetary commons.
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Mark's expertise sits at the intersection of ecological systems, organisational change and the transformation of the land economy, bridging the gap between cutting-edge science and the decisions that farmers, land managers, and other stakeholders need to make.
He has spent his adult life working on sustainability and the question of how large-scale transformation actually happens. Since 2018, first as co-founder and Chair of New Foundation Farms and now with EcoIntel, he has focused on solving the problem of how regenerative land management can compete economically with the industrial food system at scale without subsidy.
Before that, he spent five years as CEO of the Globally Responsible Leadership Initiative (GRLI), a United Nations-backed global coalition of over 100 business schools and corporations working to redesign how the next generation of business leaders is educated. He has advised senior executives, financial institutions, and impact investors on navigating transitions that are both commercially viable and ecologically sound.
Earlier in his career, he served as Group Executive at Barloworld Limited, one of southern Africa's largest industrial companies, where he led investor relations, sustainability strategy, and the company's reputational transition through a decade of radical change.
Mark studied Politics, Philosophy and Economics at Oxford University, is a Fellow of the RSA, member of the Advisory Board of the Institute for Sustainability at the University of Surrey and a former Senior Associate of the University of Cambridge Institute for Sustainability Leadership.
Want to talk?
If you steward land — or fund people who do — we'd like to hear from you.