Legal
Privacy Policy
1. Who we are
Ecological Intelligence Ltd (“EcoIntel”, “we”, “us”, “our”) is a company registered in England and Wales.
- Company number: 16866497
- Registered office: Brimbles, Ashburton, Newton Abbot, England, TQ13 7HU
- VAT number: GB506945280
- ICO registration: ZC144577
- Website: https://ecointel.io
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller for the personal data we collect through this website and the EcoIntel platform.
Data protection contact
We do not currently have a formally appointed Data Protection Officer. Day-to-day responsibility for data-protection matters sits with Mark Drewell, Founder, who is the named contact for any privacy enquiry, subject-access request or complaint.
For data-protection enquiries, email .
Important notice — alpha release
EcoIntel is currently in alpha development. The platform, website, and all associated services are under active development and testing. Access is provided exclusively to participants in our Founding Members programme, who acknowledge that the system is in an early stage of development, may contain bugs, and has not yet been fully calibrated. All information, data, and outputs provided through EcoIntel at this stage are for educational and illustrative purposes only.
2. What information we collect
Information you provide directly
- Contact form submissions: name, email address, organisation (if provided), and the content of your message.
- Email correspondence: any personal data you include when contacting us.
- Account sign-up: when you create an account on the EcoIntel platform, we collect your name, email address, and the property data you upload or enter (including parcel geometry, intake-form responses, and any optional Rural Payments Agency identifiers you choose to share).
Information collected automatically
- Analytics data: IP address (anonymised), browser type, device type, operating system, pages visited, time spent on pages, referring website.
- Cookies: see our Cookie Policy for full details.
3. When you create an account — the consent record
When you create an EcoIntel account, the platform asks you to record consent against the following items. Required consents are needed to set up your property; optional ones can be changed later in account settings.
Required
- EcoIntel ReportBuilder Pipeline Access (v1.0). Consent for the EcoIntel ReportBuilder processing pipeline to access your property’s data — parcel geometry, satellite imagery, intake-form responses — for the purpose of producing the analytics reports you have purchased. This is a prerequisite for any paid report generation; without it, we cannot produce reports for your property.
- Privacy Policy (v1.0). Acknowledgement that you have read this Privacy Policy.
- Terms of Service (v1.0). Acceptance of the EcoIntel Terms of Service.
Optional
- Marketing Emails (v1.0). Opt-in to receive occasional product updates, new feature announcements, and newsletters from EcoIntel. This consent is separate from transactional emails (account confirmations, report-ready notifications, billing receipts), which are sent regardless. You can withdraw this consent at any time via the Account Settings page or via the unsubscribe link in any marketing email.
- RPA Data Sharing (v1.0). Consent for the UK Rural Payments Agency to share your farm-business data — including Single Business Identifier (SBI), parcel boundaries, and rural-payment scheme participation history — with EcoIntel for the purposes of land-health analytics, baseline assessment and report generation. This is optional; withdrawal does not affect analyses or reports already produced.
We retain the consent record (item, version, timestamp, IP address at consent) for as long as the account is active and for two years after closure, so that we can demonstrate the lawful basis for processing.
4. How we use your information
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Responding to your enquiries | Legitimate interest — Art. 6(1)(f) |
| Operating your EcoIntel account and producing the reports you’ve purchased | Contract — Art. 6(1)(b) |
| Improving the platform and our services | Legitimate interest — Art. 6(1)(f) |
| Website analytics | Consent — Art. 6(1)(a), via the cookie banner |
| Marketing communications | Consent — Art. 6(1)(a), via the in-app opt-in |
| RPA data integration | Consent — Art. 6(1)(a), via the in-app opt-in |
| Complying with legal obligations | Legal obligation — Art. 6(1)(c) |
5. Who we share your data with
We do not sell your personal data. We share data only with the categories of recipient listed here.
- Hosting and infrastructure — Google Cloud Platform (data and compute), Cloudflare (CDN and edge security). These are data processors operating under contract.
- Payment processing — Stripe Payments Europe Ltd, when you subscribe to a paid plan. EcoIntel does not store your card details directly.
- Analytics providers — anonymised usage data only.
- Professional advisers — lawyers, accountants and auditors, where necessary.
- Law enforcement and regulators — only where required by law.
All third-party processors are bound by data-processing agreements and are required to handle your data in accordance with UK GDPR.
6. International transfers
Where data is transferred outside the UK (for example, to analytics or hosting providers based in the EU or US), we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements (IDTAs)
- Standard Contractual Clauses (SCCs)
- Adequacy decisions by the UK Secretary of State
7. How long we keep your data
| Data type | Retention period |
|---|---|
| Active account data (property, parcels, reports) | For the life of the subscription |
| Account data after closure | 2 years, then deleted or anonymised |
| Contact form submissions | 2 years from last contact |
| Email correspondence | 3 years from last contact |
| Analytics data | 26 months (Google Analytics default) |
| Consent records | Life of the account + 2 years |
| Billing records | 6 years (UK HMRC requirement) |
8. Your rights
Under UK GDPR, you have the right to:
- Access your personal data (subject access request)
- Rectify inaccurate data
- Erase your data (“right to be forgotten”), subject to legal retention requirements
- Restrict processing
- Data portability — receive your data in a structured, commonly used format
- Object to processing based on legitimate interests
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, email . We will respond within one month of your request. There is no fee for making a request, unless it is manifestly unfounded or excessive.
9. Complaints
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: https://ico.org.uk
- Helpline: 0303 123 1113
- EcoIntel ICO registration: ZC144577
We would ask you to contact us first so that we can try to resolve the issue.
10. Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date at the top. Please review periodically.
11. Contact us
Ecological Intelligence Ltd Brimbles, Ashburton, Newton Abbot, England, TQ13 7HU Company No. 16866497 · VAT GB506945280 · ICO ZC144577 Email: