Privacy Policy

1. Who We Are

Ecological Intelligence Ltd is a company registered in England and Wales.

  • Company number: 16866497
  • Registered office: Brimbles, Ashburton, Newton Abbot, England, TQ13 7HU
  • VAT number: GB506945280
  • Website: https://ecointel.io
  • Data protection contact: [email protected]

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

Important Notice — Alpha Release

EcoIntel is currently in alpha development. The platform, website, and all associated services are under active development and testing. Access is provided exclusively to participants in our Founding Members programme, who acknowledge that the system is in an early stage of development, may contain bugs, and has not yet been fully calibrated.

All information, data, and outputs provided through EcoIntel at this stage are for educational and illustrative purposes only. They are not intended to be relied upon for any commercial, regulatory, or decision-making purpose. See our Disclaimer for full details.

2. What Information We Collect

Information you provide directly

  • Contact form submissions: name, email address, phone number (if provided), and the content of your message
  • Email correspondence: any personal data you include when contacting us

Information collected automatically

  • Analytics data: IP address (anonymised), browser type, device type, operating system, pages visited, time spent on pages, referring website
  • Cookies: see our Cookie Policy for full details

3. How We Use Your Information

We process your personal data for the following purposes:

PurposeLawful Basis (UK GDPR)
Responding to your enquiriesLegitimate interest (Art. 6(1)(f))
Improving our website and servicesLegitimate interest (Art. 6(1)(f))
Website analyticsConsent (Art. 6(1)(a)) — via cookie consent
Complying with legal obligationsLegal obligation (Art. 6(1)(c))
Marketing communications (only with consent)Consent (Art. 6(1)(a))

4. Who We Share Your Data With

We do not sell your personal data. We may share data with:

  • Analytics providers (e.g. Google Analytics) — anonymised usage data
  • Hosting providers — who store data on our behalf under appropriate contracts
  • Professional advisers — lawyers, accountants where necessary
  • Law enforcement or regulators — where required by law

All third-party processors are bound by data processing agreements and are required to handle your data in accordance with UK GDPR.

5. International Transfers

Where data is transferred outside the UK (e.g. to analytics providers based in the US), we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreements (IDTAs)
  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by the UK Secretary of State

6. How Long We Keep Your Data

Data TypeRetention Period
Contact form submissions2 years from last contact
Analytics data26 months (Google Analytics default)
Email correspondence3 years from last contact

After these periods, data is securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data (Subject Access Request)
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing
  • Data portability — receive your data in a structured format
  • Object to processing based on legitimate interests
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at [email protected].

We will respond within one month of your request. There is no fee for making a request, unless it is manifestly unfounded or excessive.

8. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

10. Contact Us

Ecological Intelligence Ltd
Brimbles, Ashburton, Newton Abbot, England, TQ13 7HU
VAT: GB506945280
Email: [email protected]